Having an effective E-commerce website requires a well-planned B2B E-commerce strategy.
The landscape of B2B markets is changing every day and so bridging the gap between the marketplace is what makes an E-commerce site stand out.
Therefore, as a good E-commerce company, finding out the ideal purchasing experience customers are looking for is very important. It has to be linked to ongoing improvements in your E-commerce site to lead it with more sales.
10 ways in which you can make your B2B E-commerce website stand out
Inducing key improvements in your E-commerce website is the key to stay in the competition.
Build a Mobile Responsive Website
A recent survey by Google predicted a number of aspects of the B2B industry. More than 53.67% of the B2B E-commerce market is mobile responsive.
Amongst them, 90% of customers who have an impressive mobile experience with an E-commerce site are likely to purchase from the same vendor. This means a poor mobile responsive site will make you lose the sales and lead in the market.
Providing an optimized mobile experience is very critical for a B2B business. It also improves a website’s ranking on Google’s search engine as its algorithm uses mobile friendliness also as a ranking method.
Improving page loading time, legible text and images, small screen friendly content and delivery mobile-specific features are some ways to make an E-commerce site more mobile friendly.
An E-commerce Site Video
A video content is a great form of marketing for any B2B vendor. It aids in increasing conversions and sales, trustworthy customers, improved search engine ranking, more users and engaging visitors.
If you are targeting an Indian market, videos are a great way to sell your product. 68% of users in India prefer vendors who consider video format as a means of B2B E-commerce marketing.
The Importance Of Product Ratings And Reviews
Adding product reviews and recommendations is a great B2B E-commerce marketing and branding strategies. It eases a site’s conversion ratio by 270% increasing your customer pool by 73%.
Customer ratings and reviews build trust and rapport for an E-commerce site. This social proof is trusted as personal recommendations and so it boosts the conversion ratio of a site.
Having a Mobile App
It is one of the best E-commerce development strategies where customers track and purchase products from a mobile app. It reduces friction and improves conversion ratios by streamlining of the purchasing experience.
For vendors who want to make a name in the B2B E-commerce world, the mobile app is the best way to do so. While designing a mobile app, lever the push notifications by including a CRM component and release products with the fast and amazing user experience.
Customer Friendly E-commerce Functions
Engaging customer experience is a key B2B online strategy. There are certain website features that improve the customer experience and even multiply the sales and revenue generated by a B2B vendor.
One such feature is saving items in your cart so that a user can switch over and pick up from where they left. Adding multiple products in the cart at the same time streamline the purchasing process increasing the average order value.
An effective E-commerce vendor should focus on increasing the customer lifetime value aiding in their purchasing experience.
Indulge in Niche Products Rather than Mass Marketing
Products labeled as exclusive and private are more likely to garner the attention of the customers. If an E-commerce vendor wants to stay in the market, either sell niche products or mass products at a competitive price.
Keep On Updating Your Website
Improvisations are also one of the key aspects of any E-commerce development company. Updating your product lists, adding new items every now and checking what part of your site does a customer enjoy the most are some ways of retaining your loyal customer base.
Therefore, check for the ongoing trends in the market and make your website available to them.
Reward Your Loyal Customers
There are a number of online market spaces available for customers to choose from. While you are focusing on turning visitors into customers, do not ignore the existing customer base you have.
Rewarding of a site’s loyal base enhances their trust and makes them skip the idea of searching for any other online store. Customers feel important and required when a site rewards them.
Coupons, extra discounts, and great services are some ways to keep an E-commerce site’s customers with them only. Because around 18% of an E-commerce website’s profit is by the loyal customer base.
Competitive Pricing is Important
What type of purchasing experience is a user looking for that your competitors aren’t able to provide? Search the answer to this question.
Competitive pricing and first purchase discounts are some ways a website can earn initial attention it needs to get their business on track. So, if your competitors are providing the same product at a better price, you are losing a big chunk of customer pool.
Research thoroughly before you tags a product with a price.
Cordial Supplier Relationship
If you are into B2B marketing afterword, maintaining and control supplier relationship is very important.
Keeping a track of the inventory and setting a team for communicating with several different suppliers is what will make your E-commerce market step ahead in the competition. The best way to manage it is by connecting electronically with your suppliers.
Fulfilling Orders With Cloud-Based E-commerce Platform
Also, having is a speedy delivery is very important for any B2B vendor. The easiest way to do is to process modern and cloud-based E-commerce platform for order processing and tracking inventory.
For this reason, E-commerce companies prefer using cloud online management systems to sync all the data across their channels as it is a fully automated system for handling warehouse shipping and delivery.